Alice Muir

Guiding Principles

Alice Muir BSc, BA(Hons), MSc, C. Psycol. FISMA

Alice Muir - Chartered Psychologist

A Chartered Psychologist, as well as a trained teacher, author, and Life Coach, Alice has compiled and delivered a wide range of courses over the past 25 years in community, adult and higher education, as well as working one on one with numerous clients. She also has a Diploma in Counselling and a Diploma in Cognitive Behaviour Therapy.

Alice has been involved in teaching or training all of her working life. In 1994, she helped to set up Stress Education Services (SES) which developed out of a four year research project which she ran in general medical practice, with government funding. SES trained hundreds of Stress Advisers, in the first course of its kind.

Alice Muir Training has trained hundreds of professional staff throughout the UK as ‘Stress Advisers’ . Alice Muir was first to use the term ‘Stress Adviser’ for those trained to provide one to one advice to stressed individuals using researched methods based on Cognitive Behaviour Therapy.

Alice has a long-standing interest in stress, confidence building, life coaching, depression, phobias, and related subjects, and has written books, as well as giving ‘expert comments’ for articles in the local press, and in My Weekly, Psychologies, Prima, and Essentials magazines, as well as The Herald newspaper and 'YOU' magazine in the Mail on Sunday. She had a regular column in Stress News, the International Stress Management Association (ISMA) journal, for many years.


Phone: 07904 492 217